In 1996, Texwinca Group acquired the “Baleno” brand.
Since then, Baleno introduced a fresh concept “SIMPLE LIVING” for product development. Various popular apparel collections in clean and simple design with fashionable details for ladies, men and kids were successively launched by Baleno thereafter.
With successful rebranding tactics, accurate marketing strategies, non-stop new product research and development, Baleno becomes one of the most rapidly growing brands in the casual wear market and currently operates over 1,100 stores in various regions, such as Mainland China, Hong Kong, Macau, Singapore, Indonesia, Vietnam, Mongolia, Bhutan, Nepal, Mauritius, etc.
Shop Information & Opening Hours
Besides concentrating on product development with adopting core concept “SIMPLE LIVING”, Baleno also sincerely recognizes the importance of partners (including staffs and different types of business collaborators) and believes that its continued success undoubtedly depends on the commitment, enthusiasm and energy of partners around the world. To enhance bonding and strengthen collaboration between partners, Baleno is highly committed to promoting and implement its core values “VISiTS”.
V – Value for money
I – Innovation
Si – Simplicity
T – Trust and Respect
S – Service
By building up a chain of direct operation shops and encouraging partnership with authorized dealers, Baleno grows to be a leading cross-border apparel retailer.
With having
1100
+
store networks in hundreds of cities, a worldwide physical advertising network has been well formed to promote the brand image and core values of Baleno, i.e. good quality, value for money, simple design, innovative product development and excellent services.
Baleno understands that no single brand can serve all customers. So Baleno wisely makes use of multi-brand strategies and its rich apparel-retail experience to penetrate different markets.
Besides employing mass marketing strategies to maximize exposure and awareness of brand and product through using above-the-line advertising media, including radio, television, outdoor billboard, newspaper, magazine, etc., Baleno also makes use of interactive marketing tactics with a focus on utilizing online social media, search engines and in-store campaigns for facilitating deeper interaction and engagement from target audiences and enhancing brand desire.